WHY NEUROSCIENCE ?

Because everyone brings their brain to work !

Leverage people’s ability to think, innovate and collaborate
The problem – most people tend to think best away from work, like in the shower, while driving, during exercise and in bed. We need people to maximize their thinking at work and yet, there are numerous aspects of the workplace that compromise cognitive functioning. Fortunately, brain science can shed light onto why this occurs. 

Neuroscience has identified the links between thinking and feeling. We now know that when people feel triggered (angry, scared, anxious, worried, and frustrated) their productivity is negatively impacted. They become distracted, feel threatened and find it difficult to employ their full brain power. So what can you do? Learn brain friendly strategies that minimize those triggers and maximize people’s ability to think and work together. Let brain science be your competitive advantage!

When you interact with others (staff, clients/customers, colleagues, family), do you leave people feeling in a positive state or a negative one? Do they feel that you have their best interest at heart? While your professional knowledge and expertise are necessary ingredients to your success, how you interact with others is also a critical factor. That’s because how we make people feel directly impacts how influential we are with them. We need to focus on mitigating threat (causes people to move away) and maximizing reward (causes people to move towards). Let’s look at a model that will help you incorporate brain friendly strategies into your everyday interactions.

The solution – NeuroMind ​ is a brain-based model that identifies basic needs that, when met, create a reward state (through the release of feel-good chemicals such as dopamine, serotonin, oxytocin, and endorphins) and when not met, trigger a threat response (activation of the amygdala – a part of our brain that competes for our attention, especially when in a threat state). And when the amygdala gets more of our attention, that means that the pre-frontal cortex (the part of our brain that we use for more complex thinking and responding) gets less attention. So it is critical to work success to learn strategies that minimize threat and maximize the ability of our thinking brain.

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